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A beloved neighborhood tradition since 2008

Everyone loves a Parade and you are invited to join in!

What could be more fun than a celebration featuring Patriotism and Roses?

Parades on The Alameda started with the Carnival of Roses in 1896 and became the Fiesta de Las Rosas in 1926. The last Fiesta de Las Rosas took place in 1969.

The Alameda Business Association, with the dedicated leadership of Larry Clark and Andy Batchelder, re-established the parade after a decades-long hiatus as the
"Rose, White and Blue Parade", held each year in celebration of  Independence Day.


The Alameda Business Association started the Rose, White and Blue Parade on The Alameda in 2007 and managed this annual event for nine years before the Parade was split-off and established as its own dedicated non-profit organization.


The Parade organization still works closely with the ABA as well as many other organizations that volunteer, sponsor and otherwise support the Parade.

Come join us as local residents, businesses and community groups gather together to participate in the pleasure of an old-fashioned family-style 4th of July Parade and Festival along The Alameda in celebrating our great Nation.

Enjoy the excitement of floats, bands, an old-fashioned calliope, marching units of Boy and Girl Scouts, kids and pets, antique cars with local dignitaries and dance troupes.

The street festival at the conclusion of the parade features food booths, a jump house, game booths, and items for sale by a variety of local artists and small businesses. 


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