LEARN MORE...ABOUT 'THE ALAMEDA'
The Alameda Business Association has sponsored and published
two books documenting the history of 'The Alameda' in San Jose.

"The Alameda-The Beautiful Way",
was the first book to document the
200-year history of 'The Alameda'.
Author: Shannon E. Clark
"Roses on Parade -
A Santa Clara Valley Tradition",
was written to document the
history of the Rose Parade
along 'The Alameda' in San Jose.
Authors: Shannon E. Clark
& Allison M. Clark

These books are available for purchase from the ABA through
select ABA Member Businesses, at ABA Community Events, or Online.