The Alameda Business Association has sponsored and published 
two books documenting the history of 'The Alameda' in San Jose.

"The Alameda-The Beautiful Way",

was the first book to document the
200-year history of 'The Alameda'.


Author: Shannon E. Clark


"Roses on Parade -
A Santa Clara Valley Tradition",

was written to document the
history of the Rose Parade
along 'The Alameda' 
in San Jose.


Authors: Shannon E. Clark
& Allison M. Clark

These books are available for purchase from the ABA through
select ABA Member Businesses, at ABA Community Events, or Online.