Everyone loves a Parade and you are invited to join in!

Parade Logo Enjoy a family holiday filled with History, Patriotism and Roses! Parades on The Alameda started with the Carnival of Roses in 1896 and continued with The Fiesta de Las Rosas Parade in the 20's. Delve into the history of The Alameda as community groups come together to restore the pleasure of an old-fashioned family-style 4th of July.

Enjoy the excitement of floats, bands, an old-fashioned calliope, marching units of Boy and Girl Scouts, kids and pets, antique cars with local dignitaries and dance troupes.
Our street festival at the conclusion of the parade will feature food booths, a jumphouse, carnival booths, dunk tank and items for sale and will benefit community non-profit groups. Learn about rose culture and have a chance to vote for your favorite rose. Spend the morning enjoying the parade and have fun and food at the festival in the early afternoon.

Be in the Parade!

Materials will be available before the parade for kids to decorate their bikes, wagons, and pets. Individuals and children who are not a part of a group but would like to ride a bike or walk can fill-out an application the morning of the parade.

Do you belong to a group, band, dance troupe, karate club or other group that would like to be in the parade? Come walk, march, dance, or build a float. There will be prizes for floats, $300, $200, and $100 for 1st, 2nd, and 3rd place.

Click here to download a Parade Application!

Floats in the Rose, White & Blue Parade

We encourage groups to create and enter a float for the parade. The theme of the floats should be historic, patriotic, or roses. We have local experts in floats and parades available to consult your group on how to go about this project. Contact Maria Le at 408-795-1859 or maria.le@sanjoseca.gov to schedule a meeting with the parade guru.

Here are some pictures of floats from the past.

Parade Map

Don’t forget to fill out a parade application with
the additional form for floats! (Click here to download).

Kids are part of what this Parade is all about!

Walking groups, including dance troops! Boy Scouts, Girl Scouts, Robotics clubs, Karate clubs, Dance troops and other groups are encouraged to walk/perform in the parade. Some groups may be asked to perform special roles such as carry banners or dress in historic or patriotic costumes. Please contact us if your group wants to be in the parade so we can plan where your group will be in the parade. Call or email Maria Le at 408.795.1859, maria.le@sanjoseca.gov.
Click to download and application.

Please note these special guidelines for groups:
Participant Age Restrictions: There must be a least one adult escort for every six children under the age of 13 years. Identification Signs: Identification banners are encouraged for entries in the parade. Please limit banner size to no larger than 3’x10’. Only confirmed parade sponsors and/or parade participant organization logos will be permitted.

Bikes and trikes

Parade Map

Decorate and ride your bikes and trikes! We encourage you to use your creativity to dress and decorate in roses, red, white, & blue. We will have some decorations available the morning of the parade if you need them. Plan to arrive at 8:30 am to decorate and be ready to ride by 10:00 am. Parents will need to fill-out an application the morning of the parade. Young children will need an adult to walk or ride along-side the young riders.

Join the fun of the Best “Little Red Wagon” Contest!

Do your kids want to build a float but you don’t have a flatbed? Here’s your kids’ chance to transform their wagon into a parade float! Decorate a little red wagon (or similar) in Roses! Or Red, White, & Blue! Or a patriotic or historical theme! We will have two categories for
awards: Parent-assisted and Un-assisted entries. Don’t forget to fill out a parade application! (Click here to download)

Here are the rules:

1. The wagon must be a standard Radio Flyer or similar size and shape wagon. Wagons are not required to be red. The wagon may be any color. Large garden carts will not qualify.
2. The wagon entry must be pulled by a child 12 or younger in the parade which is .8 mile.
3. The wagon should be decorated in an appropriate theme for the Rose, White & Blue Parade.
4. Entries will be accepted the morning of the parade as well as pre-registered applicants.

Festival Booths!

Local Non-profit groups can raise money at the 4th of July, Rose, White & Blue Parade!

Are you a member of a group that needs to raise some money for a cause or activities? Raise money by setting up a game or food booth at the Festival following the parade.

Game Booths

We invite local school groups and other non-profit organizations to operate game booths such as kids fishing for toys, face painting, crazy hair decorating, art projects, and other school carnival type booths. Please contact Joan Samuels our festival coordinator at 408-807-2652 for information regarding booths. Fill out an application for festival booths so we know your coming! (Click to download)

Food Booths

The Alameda Business Association and its members are partnering with local groups in two ways. First, The Alameda Business Association is assisting by renting wooden, screened booths needed for food booths at the festival. Next, several restaurants of The Alameda Business Association have offered to partner with non-profit groups to provide the food for the food booths. The non-profit group will need to provide the helpers to work in the food booth. If your group in interested in operating a food booth please contact Peter Reeves at 408-497-3758 and fill out an application (click to download)!

Together we can make this a fun and rewarding event for all!

Be a Sponsor

Our Sponsors Make this Parade Possible

The Rose, White & Blue Parade committee would like to thank our generous sponsors for helping us to make this parade and festival possible! We have sponsors that have helped with the costs for permits, police, and publicity.

We thank the following organizations, companies and individuals:

· The Alameda Business Association
· Rose Garden Neighborhood Preservation Association
· Exchange Club
· DeMattei Construction
· Corinthian Wealth Management
· Mass Mutual
· Bellarmine College Preparatory School
· Alain Pinel - Elizabeth Monley
· District 6 Councilmember Pierluigi Oliverio
· District 1 Councilmember Pete Constant
· District 7 Councilmember Madison P. Nyugen

We would like to thank the following sponsors for their donation of services, goods, or “sweat-equitity” as hard work from organizations, companies, and friends is what makes an event such as thispossible:

· Shasta/Hanchett Park Neighborhood Association
· Westminster Presbyterian Church
· College Park Neighborhood Association
· Santa Clara County Rose Society
· Zanotto’s Family Markets
· San Jose/Silicon Valley Chamber of Commerce
· Party Fiesta Balloon Décor
· Rosie’s New York Pizza
· Tee Nee Thai
· Habana Cuba
· Calvin’s Cheesesteaks
· Pasta Pomodoro
· Neto’s Sausage Company
· Quiznos Sub

Sponsorship Opportunities

Our Parade committee would like to recognize our sponsors whenever possible. As this is the first year of this event we may come upon additional ways to promote our sponsors. These are the promotions we can commit to providing for our supporters.

$500 Rose Sponsor
• Recognition in all publicity materials, including website, brochure and advertisements
• Sponsor banner displayed at festival and on a parade vehicle
• Booth Space
• Framed certificate of recognition

$350 White Sponsor
• Recognition in all publicity materials, including website, brochure, and advertisements
• Framed certificate of recognition

$200 Blue Sponsor (helping to support a specific non-profit group)
• Display of sponsorship onparade entry or at festival booth, depending upon non-profit group
• Certificate of recognition

Please note: For Blue Sponsors, the Alameda Business Association will work with you to find a non-profit group that your sponsorship will help. We will ask the non-profit group to carry a small banner or display a sign in festival booth to indicate to the community your support of this group and event. (Click here to download Sponsorship Information)

For Questions, please call Maria Le at 408-795-1859
or email to maria.le@sanjoseca.gov.

How to sign up and find out more!

We Want to Know that You Are Coming!

Please submit your applications so that we plan placement and length of the parade. Some groups may be asked to help with carrying banners.

Here are the links to download the following applications:

Participant (Parade Unit) Application: (Click to Download)
- For all participants, including floats, walking groups, bands, vehicles, and riders.

Float Application: (Click to Download)
- We have an additional one-page application for floats. Please give us whatever information you can even if it’s not final. We can edit the information the day of the parade.

Festival Booth Application: (Click to Download)
- For groups/companies wanting a booth (food, craft, information, or game) at the festival.

Sponsor Forms: (Click to Download)
- It’s not too late to help sponsor the parade. Download the complete package of information to sign up.

Street Closures

We know it’s an inconvenience to have a street closed!

We apologize to the neighbors on the parade route for the inconvenience of having your street closed but we hope you’ll join in the neighborhood fun of celebrating the 4th of July.

An official notice to the neighbors was mailed to the effected residents.
(click to download pdf).

The map below is the parade route. San Jose Police will determine the number of officers and the placement of the street closures.

Parade Map

Here's the Schedule:

- The participants will assemble for the parade starting at 8:30 am at the parking lot at Lincoln High School.

- Parade starts at 10:00 am.

- Parade is expected to end by 12:00 pm.

- From 12:00 pm to 3:00 pm the very end of Hanchett Ave at the intersection of The Alameda will be closed.

- All streets should be completely open after 4:00 pm. San Jose Conservation Corps has been contracted to help with clean up of the parade route.